So after months of collaborating, you and your team have decided on a product idea and you’re ready to begin building. That’s great! But you might want to hold off until you’ve developed a proof of concept first.
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You’re probably not alone if you’ve ever worked for a company that prioritizes financial opportunities over producing and maintaining great products for their customers. Turning a profit is just the nature of business, and has been for a very long time. But who’s to say a business can’t profit from placing the customer’s wants and needs at the forefront?
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All too often, a poorly designed UX is a contributing factor. The facts are that humans also design the business critical apps that were used during the incident. And a human at the agency has to recommend or design the app used in this case. And therein lies the irony. It’s often the last person pushing the button that gets the blame.
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Ideated in the 1960’s, design thinking is now garnering attention as a highly effective business strategy. Due to its demonstrated success within the design industry, many companies continue to adopt design thinking as a general approach to problem-solving due to its ability to inspire and enable innovation, a key factor at play for today’s most successful companies.
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A few years ago, I had the opportunity to hear IDEO’s CEO Tim Brown speak at the Mayo Clinic in Rochester, Minnesota. He got up in front of all the attendees, which included 500 healthcare professionals, and made the bold claim that “everyone here is a designer.” I remember feeling uncomfortable with such a statement.
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