You’re probably not alone if you’ve ever worked for a company that prioritizes financial opportunities over producing and maintaining great products for their customers. Turning a profit is just the nature of business, and has been for a very long time. But who’s to say a business can’t profit from placing the customer’s wants and needs at the forefront?
Read MoreUser design research prevents expensive mistakes. Research is imperative for testing the validity and efficacy of our assumptions. Designers must understand the problem at hand and empathize with end users in order to present stakeholders with the appropriate options
Read More