So after months of collaborating, you and your team have decided on a product idea and you’re ready to begin building. That’s great! But you might want to hold off until you’ve developed a proof of concept first.
Read MoreData gives us the ability to go beyond human intuition. We are past the days when data was only used reactively to a scenario, and are moving toward widespread proactive decision making based on collected data. We’re seizing the initiative in a very profound way.
Read MoreUser design research prevents expensive mistakes. Research is imperative for testing the validity and efficacy of our assumptions. Designers must understand the problem at hand and empathize with end users in order to present stakeholders with the appropriate options
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